Using Keywords in Page
Titles
It is recommended to use
keywords in page titles itself. This title tag is different
from a Meta tag, but it's worth considering it in relation to
them. Whatever text one places in the title tag (between the
portions) will appear in the title bar of browsers when they
view the web page. Some browsers also append whatever you put
in the title tag by adding their own name, as for example
Microsoft's Internet Explorer or OPERA.
The actual text you use in the
title tag is one of the most important factors in how a search
engine may decide to rank your web page. In addition, all major
web crawlers will use the text of your title tag as the text
they use for the title of your page in your
listings.
If you have designed your website
as a series of websites or linked pages and not just a single
Home Page, you must bear in mind that each page of your website
must be search engine optimized. The title of each page i.e.
the keywords you use on that page and the phrases you use in
the content will draw traffic to your site.
The unique combination of these
words and phrases and content will draw customers using
different search engine terms and techniques, so be sure you
capture all the keywords and phrases you need for each product,
service or information page.
The most common mistake made by
small business owners when they first design their website is
to place their business name or firm name in every title of
every page. Actually most of your prospective customers do not
bother to know the name of your firm until after they have
looked at your site and decided it is worth book
marking.
So, while you want your business
name in the title of the home page, it is probably a waste of
valuable keywords and space to put it in the title line of
every page on your site. Why not consider putting keywords in
the title so that your page will display closer to the top of
the search engine listing.
Dedicating first three positions
for keywords in title avoiding the stop words like 'and', 'at'
and the like is crucial in search engine
optimization.
| 
