Tips to Get
Repeat Web Traffic
1. Update the pages on
your website frequently. Stagnant sites are dropped by some
search engines. You can even put a date counter on the page to
show when it was last updated.
2. Offer
additional value on your website. For affiliates and partners
you can place links to their sites and products and ask them to
do the same for you. You can also advertise their books or
videos, if these products relate to your industry and are not
in competition with your own product.
3. You can allow customers to
'opt in' to get discounts and special offers. Place a link on
your site to invite customers to 'opt in' to get a monthly
newsletter or valuable coupons.
4. Add a link to your primary
page with a script 'Book Mark or Add this site to your
Favorites'.
5. Add a link 'Recommend this
site to a Friend' so that the visitor can email your website
link, with a prewritten title, "Thought you might be interested
in this", just by clicking on it.
6. Brand your website so that
visitors always know they are on your site. Use consistent
colors, logos and slogans and always provide a 'Contact Us'
link on each page.
7. Create a 'Our Policies' page
that clearly defines your philosophy and principles in dealing
with your customers. Also post your privacy policy as well so
that clients know they are secure when they visit your
site.
8. Create a FAQ page which
addresses most of the doubts and clarifications about your
product or your company that are likely to be asked. This helps
to resolve most of the customers doubts in their first visit to
your site.
8. Ensure that each page on your
website has appropriate titles and keywords so that your
customer can find their way back to your site if they lose the
book mark.
9. Never spam a client, who has
opted for newsletters, with unsolicited emails. Later if they
decide they want to 'opt out' of the mailings, be sure you
honor their request and take them off the mailing list. They
may still come back if they like your products. But they will
certainly not come back if you continue to flood their email
box with mails they no longer wish to
receive.
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